daisi driveways
August 21st, 2009
Following a success pitch in June for the branding of a new off-shoot for the Donaldson Group, we have developed a brand identity for the Driveways division. daisi driveways was launched in early August with a web site developed by GRP. We are now developing marketing communications and branding materials, including vehicle livery, brochures and press ads.
The unusual name and look for daisi divisions is sure to have stand out in the driveways marketplace. Given that it’s predominantly females making decisions about home improvements, the daisi brand we think will be a big success. Ongoing development of the daisi brand is now underway with the other Donaldson divisions.