GRP

abica is a new mobile phone network exclusively for business users.  Headed up by senior industry figures Rod Mathews (who founded Scottish Telecom) and Scott Allison, it promises simpler, fairer and more flexible plans for all kinds of businesses, from sole traders through to large organisations.   We came up with the abica name and brand identity, on- and off-line marketing material, and an elegant, clutter-free website that we managed to turn round within three weeks of taking the brief.  Take a look here.

We were delighted to see Andy Murray winning in Madrid at the weekend - particularly as his sponsor, Highland Spring, is now one of our clients.  His conclusive victory over Gilles Simon in the final makes Andy, currently the world’s number four, the first British professional ever to win two consecutive Masters Series events (he took Cincinnati in August).  Our own involvement with the leading UK-produced brand of bottled water began earlier this year when we won the digital account in a competitive pitch.  We’ve since created campaigns in support of Highland Spring’s involvement with British tennis, and we’re currently planning lots more sparkling projects for the months to come.  Watch this space for more details.