Here at GRP we have a full team of digital experts on hand to deliver cost-effective and targeted campaigns, may that be online display adverts, pay per click campaigns (using social networking sites and Search Engine Marketing), email marketing or proximity marketing using bluetooth. We can guide you through the full process from creative to media buying and we provide the knowledge and expertise to maximise the effectiveness of your campaign.
Search Engine Marketing
Search Engine Marketing (SEM) is one of the most cost-effective and targeted forms of advertising available. Users are actively searching for your product; therefore they are already interested. We can help you reach this active audience, by ensuring your promotional message is more visible you’re your competitors and drives potential customers to your web site.
Search Engine Marketing, as a pay per click media, is completely transparent – you only pay for the visitors that click on your ad. With our experience in online marketing we understanding search behaviour and have expertise in digital copywriting to maximise the effectiveness of your campaign.
Everyone’s objectives and requirements are different. We’ll tell you exactly what you need to spend in advance and optimise your campaign on a daily basis to maximise results. We’ll also provide you with monthly reports so you know exactly where your budget is going.
We currently manage the search engine marketing campaigns for a wide range of clients – from leading FMCG brands through to automotive dealerships, car auction houses and business-to-business organisations. We also have a comprehensive search term keyword list specifically designed for automotive dealerships covering all past and present models and generic car terms.
Social Networking
Facebook, Bebo and MySpace have become household names and are visited by millions of Internet users each day. 1 in 10 Internet visits in the UK are to a social networking site and over 50% of users return to their social network site of choice every day
We know that keeping up with trends can be a full time job in itself – that’s what our digital marketing team are here for. At GRP we create and manage Facebook pay per click advertising campaigns, enabling organisations to make the most of this cost effective channel: reaching an active online audience in a modern and dynamic way.
Get your business noticed where it matters.
Online Display
Online display is a great way to reach a targeted audience, increasing brand visibility / awareness and driving traffic to your web site. Our experience in online display includes campaign planning, media negotiation and booking, creative development. We optimise the effectiveness of your campaign through behavioural and geographical targeting.
We’ve run campaigns on both regional and national sites and portals – optimising the reach to meet your objectives. We’ll guide you through the process, recommending best creative formats. In addition we have great relationships with the UK’s leading media houses and have buying skills to optimise the media schedule. In addition we often plan online campaigns that combine both pay per click channels and online display to maximise your brand reach and to drive traffic to your web site.
Email Marketing
Email marketing is an important component within digital marketing, provide personalised communications to existing customers and prospects. Whether you want to just send one email, or our looking for a robust solution to support your ongoing emarketing requirements, we can help you. From digital planning, email template design and build, to comprehensive reporting we support a range of requirements.
Proximity Marketing
Bluetooth advertising is a great way to communicate a specific message within targeted areas, if used appropriately. Whether this is to let potential customers know about any offers or promotions, to send adverts and contact details out of hours, or to provide local information.
So, whether you want to use bluetooth advertising from an outlet or dealership, at an exhibition or an outdoor event – we can help you plan how to use proximity marketing effectively.