Allied Surveyors

Allied Surveyors were pondering some rather big questions. What do our consumers think of our brand? What do our employees think of our brand? Are surveyors even more boring than librarians? They invited GRP to pull back the layers of the organisation and ask some of these tough questions. GRP researched current perceptions to their brand (both internally and externally) and considered whether it was maximising their potential. A mixture of quantitative and qualitative research was carried out with key stakeholders and consumers.

Allied valued the totally impartial views delivered by the research. They worked through the findings with GRP to develop a set of values that defined the Allied Surveyors 'Brand DNA' and offered a true reflection of what the organisation stands for.