Almond Catering
We were briefed to create a visual identity that reflected a fresh approach to catering that would roll out over the entire business, from corporate literature and marketing materials through to van livery and sandwich packs.
We developed a logo using strong graphic representations of cross-sections of fruits. As well as providing an immediately impactful visual identity, using 5 fruits also offered us a good deal of flexibility when developing corporate literature, both in terms of colours and shapes. The graphic was carried throughout all material, even through to business cards where each member of the Almond Catering management team had an individual fruit on their business card.
The results of the re-brand were exceptionally well received by Almond Catering, who felt their new identity was a strong reflection of their values and stood way above the competition. This has been successfully rolled out across the company, from office decoration to website, to a positive reception from new and existing customers.