Client: Saga 105.2 FM

Objectives

  • Launch new radio station in Glasgow and West Central Scotland.
  • To influence customers and advertisers.
  • Achieve audience of 180,000 during first year.

Results

  • RAJAR results showed that target audience was achieved after 6 months of broadcast. (183,000 = 10% of TSA).
  • 10.9 average listener hours per week Dipstick research post launch (over 50s).
  • 65% total awareness of station amongst over 50s. 37% total awareness of launch advertising.
  • Sony Radio New Station Launch Award.