We designed and built a new website for Highland Spring in May 2009. The key objectives were to communicate the brand's unique status as the only major UK bottled water drawn from protected organic land. It was also important to reinforce Highland Spring's ethical and environmental credentials and the link between hydration and active lifestyle. Serving as the digital home for the Highland Spring brand, the site informs consumers, retailers, journalists and others interested in subjects as diverse as hydration, the environment and the sports which Highland Spring sponsor, as well as the Highland Spring product itself. Being part content-managed, ensures the site is kept fresh and in turn provides a reason to return for the various audiences.